Logo design for Oceanside Current, the newsletter for Oceanside Perspective. Convey the concept of a "message in a bottle," with the text "Oceanside Current" integrated into the design, reflecting the brand's core identity.
Goals
Design a flexible logo that works for digital and print formats, including email headers, social graphics, and promotional materials.
Evoke flow, clarity, and momentum to reflect the newsletter’s role in informing and inspiring.
Leadership
The bottle symbolizes elevated voices and the emergence of new leaders.
Intergenerational Connection
The wave represents ideas flowing between generations, from mentors to emerging talent.
Education & Entrepreneurship
The message-in-a-bottle reflects intentional knowledge-sharing and momentum toward growth.
The sweeping wave adds motion and fluidity, visually supporting the concept of staying current, adaptable, and connected.
The simplified, clean silhouette makes the mark easy to use for both print and digital formats.
The slightly heavier weight in "Current" anchors the eye on the most dynamic part of the name.
The sweeping wave adds motion and fluidity, visually supporting the concept of staying current, adaptable, and connected.
The simplified, clean silhouette makes the mark easy to use for both print and digital formats.
The slightly heavier weight in "Current" anchors the eye on the most dynamic part of the name.
While developing social media assets, I documented the use of color, imagery, and logo application to ensure consistent and proper usage across future content.
Built Brand Trust
Helped a new organization establish credibility and visibility through cohesive design.
Scaled Design System
Created modular templates to make branded content easy for future contributors.
Fueled Community Growth
Supported the launch of Oceanside Perspective’s first fundraising and engagement events.Ask ChatGPT
These projects taught me how to maintain brand clarity and consistency while still allowing room for creative exploration. I learned how to use visual design to communicate clearly and support the company’s goals.
If I were to do anything differently, I’d bring in user feedback earlier to better align the work with audience needs.
Overall, my experience at Oceanside Perspective showed me the value of building design systems that not only keep the brand consistent but also make it easier for others to collaborate and contribute.
